What a Robinson List is and how does it work?

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What a Robinson List is and how does it work?

A Robinson List must sound familiar to those who have read the novel “Robinson Crusoe” from Daniel Defoe. We will explain in this article what the concept of a Robinson list is (listarobinson.es). It is some kind of preventive right or, in other words, the right to be out of the sight of marketing campaigns.

A Robinson list or Mail Preference Service (MPS) list is an opt-out list of people who do not wish to receive marketing transmissions. Ruled by article 48 from Data Protection Law they can be sectorial or general files. Anyone above 14 can be on this list and will go on being there unless this person manifests his/her wish to abandon it. We remind you that a Robinson List is not secret, otherwise it would not accomplish its function.

There is a warning for companies here because this implies that they must check this list and they are responsible for not contacting people that appear on them. Those who pretend to use other people´s data in order to prepare marketing campaigns must previously have checked these files, and if the person is there, must immediately stop all communication.

We recommend that you are very cautious regarding this matter, as the legal consequences of the lack of previous consent can be very serious. A Robinson list does no substitute the general rights of Access, Rectification, Opposition and Cancellation, but the goal of these lists is to avoid problems before these treatments.

In conclusion, this is a preventive right from unwanted marketing, the right to be lost.

The Robinson lists has its detractors count, their argument is that this kind of lists are not as efficient as they should be, especially new technologies are concerns. Another argument points out that they should not exist, and by defect, no one should receive unwanted publicity. In any case, many disciplinary procedures take into account if the offender has checked or not previously these type of files. It is also one of the few measures that exist today to protect our intimacy.

Another possibility? Complaining directly to the Spanish Data Protection Agency. The offender can pay a penalty that can go up to 600.000 Euros.

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